ARK Invest
ARK InvestJul 20
Tech

Big Ideas 2026: DeFi Applications

5 min video3 key momentsWatch original
TL;DR

DeFi applications finally outearned blockchains in 2025, with just three protocols capturing most economics — Hyperliquid alone did $800M in yearly revenue with under 15 employees.

Key Insights

1

Applications outearned blockchainsApplications earned 1.2x more revenue than blockchains in 2025 — the first time in DeFi history that application layer outpaced infrastructure.

2

DeFi broke Binance's moatHyperliquid, Lite, and Aster collectively took meaningful market share from Binance's perpetual futures dominance, which had lasted over a decade untouched.

3

Extreme leverage per employeeThree crypto companies rank top 10 globally by revenue-per-employee: Hyperliquid (under 15 staff), Tether (under 300), and Pump.fun (under 100).

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Deep Dive

The Application Economy Inflection

Lorenzo opens by marking 2025 as the inflection year where DeFi applications finally captured more value than blockchains themselves. For years, the bulk of economics flowed to Layer 1 infrastructure — Bitcoin, Ethereum, Solana. But this year flipped the script. Applications hit product-market fit at scale, and power-law concentration kicked in: a handful of winners (mainly three protocols) captured the lion's share of application revenue. The result is applications now earn roughly 1.2x what the underlying blockchains do, a structural shift that signals maturation of the DeFi ecosystem beyond pure infrastructure plays.

Crypto's Efficiency Revolution

ARK compares traditional fintech to blockchain-native companies on assets under platform. Coinbase and Robinhood are catching up fast to DeFi protocols like Tether and Circle, but the real story is efficiency per headcount. Hyperliquid generated $800M in revenue with fewer than 15 employees. Tether, under 300. Pump.fun, under 100. When you map revenue-per-employee, three crypto companies crack the global top 10 — a feat traditional finance struggles to match. Smart contracts scale with minimal human overhead; traditional banking doesn't. This efficiency gap suggests the sector is still in early innings of capturing market share from incumbent exchanges.

Perpetual Futures: DeFi's First Real Win

Binance owned perpetual futures for over a decade without serious competition. That changed in 2025. Hyperliquid, Lite, and Aster emerged as genuine challengers, collectively siphoning significant volume that had once been exclusively Binance's. Hyperliquid alone pulled $800M in annual revenue — material enough to crack the global top ranks by efficiency metrics. These three on-chain futures protocols proved that DeFi infrastructure could compete head-to-head with the centralized incumbent on the metrics that matter: speed, costs, and product. It's the first category where DeFi genuinely won market share from incumbents at scale.

Layer 1 Valuations and Monetary Premiums

Lorenzo closes with a valuation framework: applying a 50x revenue multiple to Bitcoin, Ethereum, and Solana reveals how each is priced. Bitcoin is almost entirely valued on monetary properties — store of value, moneyness — and almost zero on fee generation. Ethereum has shifted over time from fee-based valuation toward monetary valuation; now 90% of its $200B market cap reflects monetary premium, not application economics. Solana still trades on a fee and revenue basis, more like a utility than money. ARK's thesis: as smart contract L1s mature, a winner-takes-most dynamic could emerge where three or four platforms capture monetary premium similar to Bitcoin and Ethereum today.

Takeaways

  • If you're evaluating DeFi protocols, check revenue-per-employee: top performers trade at 10-50x better efficiency than fintech incumbents, suggesting structural cost advantage.
  • Watch which Layer 1s transition from fee-based to monetary-based valuations — that shift signals market maturity and potential repricing upward.

Key moments

0:37Applications outearned blockchains

For the first time applications have out earned blockchains in terms of revenue and now earning almost 1.2 times what blockchains have earned over time

3:00Revenue per employee rankings

We have three crypto companies that are in the top 10 in the world with Hyperliquid, Tether, and Pump and Found, with each Hyperliquid having less than 15 employees, Tether less than 300 employees

5:02Hyperliquid's $800M breakthrough

Hyperliquid has been really the growth story this year. They've done more than 800 million in yearly revenue. Between Hyperliquid, Lighter, and Aster they've taken a significant market share for Binance for the first time really in history

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