The New York Times
The New York TimesJan 1
Politics

Why Some Voters Are Turning on Trump

4 min video3 key momentsWatch original
TL;DR

Pennsylvania voters who backed Trump in 2024 are souring on him over unfulfilled promises on inflation and cost of living.

Key Insights

1

Swing Congress districtPennsylvania's 7th district is one of only a handful nationwide that could decide control of Congress — and Republicans flipped it in 2024, making it a critical test for Democrats to win back swing voters.

2

Trump voters regretTrump voters in this region are expressing buyer's remorse specifically on cost of living — grocery bills have doubled, ground beef jumped from $18 to $60 per tube, and small business owners say they're barely staying afloat despite voting for change.

3

Working-class voters explicitly blame Trump for 'screwing the poor people' and failing to deliver on price promises, with one voter saying he'd vote for 'the opposite of what we have now' if it means economic relief.

Deep Dive

Setting the stage in Pennsylvania

Reporter Sabrina Tavernise plants herself in Pennsylvania's 7th congressional district, a swing area that could determine control of Congress in November. This district is significant because Republicans flipped it in 2024, making it a proving ground for whether Democrats can rebuild their coalition on kitchen-table economics. The opening framing is blunt: voters are hurting on cost of living — at grocery stores, gas pumps, and especially on insurance — and that's what political candidates need to address.

The grocery store reality check

One voter shows Tavernise a receipt: $106 for four or five bags of groceries, the visible squeeze on household budgets. When asked if this connects to politics, the voter blames the Iran war for jacking up prices. But here's the tension: this person voted for Trump in 2024 and now has mixed emotions. They want to see prices fall and acknowledge Trump's promises, but they're also troubled by his foreign policy and military actions. The voter says Trump's first six months backed up his rhetoric, then something shifted — 'I don't know what happened. He really took us for a ride.'

Small business on the edge

In Allentown, Carla Rodriguez runs a family chicken restaurant pushed to the brink by inflation. Ground beef costs have exploded from $18 to $60 per tube, electricity and water keep rising, and she's caught in a brutal math: pricing high enough to survive without pricing customers out of the market. Rodriguez describes it as 'a very thin little gap' and says they're 'just lucky and blessed to still be here and functioning.' When asked about her political leanings, she's uncertain — but her frustration is clear. She notes she hoped Trump would 'bring it back' and lower prices, but 'look what you go and do. He's really screwing the poor people.' Without change, she warns, there won't be a middle class left.

The shift to opposition

By the end of the segment, the voter explicitly says inflation has made them want to vote for 'the opposite of what we have now' because 'this is not working.' This is the political danger signal for Trump: his base expected economic relief and got further instability. The working-class voters who swung these districts red in 2024 are now signaling they're willing to flip them back if Democrats can credibly address cost of living. The 4-minute piece boils down to a single question: can Democrats convince voters the economy will improve under different leadership?

Takeaways

  • Monitor voter sentiment shifts in swing districts — cost of living beats most other issues in persuading ticket-switchers.
  • Small business owners facing margin compression from input costs will abandon candidates who promise price relief but deliver none.

Key moments

0:58Trump voter admits regret

I have mixed emotions, Sabrina. I don't like the war. I wish we could stop that somehow. The other thing is I'd like to see the prices go down cuz it's it's really killing you.

1:39Ground beef price shock

Ground beef used to be like $18 a tube and now we're paying 60.

3:22Voter ready to flip

Does it make me want to vote? Yes. For the opposite of what we have now. Because this is it's not working.

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